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The Circular Economy: Seeing Waste as a Business Opportunity

In a circular economy, one organisation’s waste becomes another’s raw material. Connecting the two is where new value is created.

By · 2 min read

The traditional economy runs in a straight line: take, make, use, throw away. The circular economy bends that line into a loop, keeping materials in use for as long as possible through reuse, repair, remanufacturing and recycling.

Where the opportunities are

  • Food and organic waste becoming compost, biogas or animal feed.
  • Construction and demolition debris recycled into aggregates and blocks.
  • Coconut husk, agricultural residue and other by-products turned into fibre, boards and fuel.
  • Used electronics refurbished, or their materials recovered by authorised recyclers.

Most circular opportunities fail not for lack of technology but for lack of connection. The hotel with surplus organic waste rarely knows the farmer who needs compost. The manufacturer with clean offcuts rarely meets the start-up that could use them.

Bringing generators, processors, technology providers and buyers to the same table, with clear agreements and the right resources, is what turns a waste problem into a working business model.

Waste is simply a resource that has not yet met the right partner.

  • circular economy
  • sustainability
  • business
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Ranjit Padmakumar

About the author

Ranjit Padmakumar

Senior Media Leader | Sustainability Strategist · Founder, Port RPK

I am Ranjit Padmakumar, a seasoned advertising sales professional with over three decades of experience in legacy media, predominantly the print media, with industry-leading media houses: The Malayala Manorama Company Limited, Rajasthan Patrika Private Limited and Jagran Prakashan Limited who had their iconic print titles with multimedia platforms.

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